000			01908nam a2200289u 4500
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005			20240430144020.0
007			ta
008			050915|||||||||||||||||||||||||||||eng|u
020			_a1564965120 _c48.00
090			_aNC 997 .M555 2000
100	1		_aMiller, Anistatia R., _d1952- _977388
245	1	0	_aGlobal graphics : _bsymbols : designing with symbols for an international market _cAnistatia R. Miller & Jared M. Brown, Cheryl Dangel Cullen
260			_aGloucester, Mass. : _bRockport, _cc2000
300			_a191 p. : col. ill. ; _c28 cm
520		0	_aFor any graphic designer working with overseas clients, the first trick is understanding the culture and knowing how firmly traditional symbols are held, and how far the boundaries can and should be pushed to achieve the most effective design message for the project. This guidebook covers everything designers need to know about the national and international meaning of various traditional and not-so traditional cultural symbols, and their implications and associations. Chapters are arranged geographically by region and by country for an easy-to-navigate reference that source is packed with important symbol definitions and is illustrated with real-life graphic design examples of symbols in use in print, packaging, advertising, multimedia, environmental graphics and more.
650	1	0	_aSigns and symbols _xDesign. _977389
650	1	0	_aCommercial art. _977390
650		0	_aGraphic arts. _977391
700	1		_aBrown, Jared M., _d1964- _977392
700	1		_aCullen, Cheryl Dangel. _977393
852			_9p48.00 _y01-26-2003
907			_a14461 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b01-26-03 _cm _da _e- _feng _gxxu _h0
945			_g0 _i41753 _j0 _laudmc _nCopy Type:01 - Books _o- _p176.40 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10201890 _z08-06-10
999			_c14461 _d14461