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| 100 | 1 |
_aSchmitt, Bernd. _977057 |
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_aThere's no business that's not show business : _bmarketing in an experience culture / _cBernd H. Schmitt, David L. Rogers, Karen Vrotsos. |
| 260 |
_aUpper Saddle River, NJ : _bFinancial Times Prentice Hall, _cc2004. |
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| 300 |
_axxxiii, 279, [4] p. : _bill. ; _c24 cm. |
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_aFinancial Times Prentice Hall books _977058 |
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| 500 | _aIncludes index. | ||
| 520 | 0 | _aSchmitt and Rogers demonstrate how to use "show biz" techniques to cut through the clutter, engage customers personally, differentiate product or brand--and create real, long--term value. | |
| 650 | 0 |
_aBrand name products _xMarketing. _977059 |
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| 650 | 0 |
_aCorporate image. _977060 |
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| 650 | 0 |
_aCustomer relations. _977061 |
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| 700 | 1 |
_aRogers, David L., _d1970- _977062 |
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| 700 | 1 |
_aVrotsos, Karen, _d1960- _977063 |
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