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| 008 | 050915s2003 nju b 001 0 eng | ||
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| 090 | _aHF 5548.32 .V85 2003 | ||
| 100 | 1 |
_aVulkan, Nir. _976945 |
|
| 245 | 1 | 4 |
_aThe economics of e-commerce : _ba strategic guide to understanding and designing the online marketplace / _cNir Vulkan. |
| 246 | 3 | _aEconomics of ecommerce | |
| 260 |
_aPrinceton, N.J. : _bPrinceton University Press, _c2003. |
||
| 263 | _a0304 | ||
| 300 | _ap. cm. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 0 | _aOnly business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. | |
| 650 | 0 |
_aElectronic commerce. _976946 |
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_9p35.00 _y02-28-2004 |
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