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010			_a 2003048248
020			_a0130673358 : _c124.00
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.32 _b.S35 2004
069			_a03545735
090			_aHF 5415.32 .S35 2004
090			_aHF 5415.32 .S35 2004
100	1		_aSchiffman, Leon G. _976916
245	1	0	_aConsumer behavior / _cLeon G. Schiffman, Leslie Lazar Kanuk.
250			_a8th ed.
260			_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2004.
300			_axxiv, 587, [67] p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references and indexes.
520			_aWith a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning--presented in the first chapter, this model serves as a structural framework for the concepts--the building blocks--examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
650		0	_aConsumer behavior. _976917
650		0	_aMotivation research (Marketing) _976918
700	1		_aKanuk, Leslie Lazar. _976919
852			_9p124.00 _y02-28-2004
907			_a14319 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b02-28-04 _cm _da _e- _feng _gnju _h0
935			_aQ/R12772 OCT 1
945			_g0 _i643775 _j0 _laudmc _nCopy Type:01 - Books _o- _p455.70 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10200289 _z08-06-10
999			_c14319 _d14319