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050	1	4	_aHD30.28 _b.K63 2000
069			_a04537301
090			_aHD 30.28 .K63 2000
090			_aHD 30.28 .K63 2000
100	1		_aKoch, Richard, _d1950- _910648
245	1	4	_aThe Financial Times guide to strategy : _bhow to create and deliver a useful strategy / _cRichard Koch.
246	3	0	_aGuide to strategy
246	3	0	_aStrategy
250			_a2nd ed.
260			_aLondon ; _aNew York : _bFinancial Times/Prentice Hall, _c2000.
300			_axviii, 302 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520		0	_aBehind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy.
520	8	0	_aDeveloping a good strategy is remarkably simple. Yet the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives.
520	8	0	_aThe Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes: -- demonstrating the power of strategy to raise profits-- providing a DIY strategy kit for managers-- distilling strategic thinking since 1960-- providing a lively A-Z of strategy concepts, terms, and techniques
650	0	0	_aStrategic planning. _976130
650	0	0	_aIndustrial management. _976131
852			_9p29.00 _y01-07-2004
907			_a14086 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b01-07-04 _cm _da _e- _feng _genk _h4
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945			_g0 _i642249 _j0 _laudmc _nCopy Type:01 - Books _o- _p106.58 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10197746 _z08-06-10
999			_c14086 _d14086