000			02968cam a22003734a 4500
001			ocm00004571
005			20240430144004.0
008			050915s2001 nyua b 001 0 eng
010			_a 2001024571
020			_a1573929522 (pbk.) : _c28.00
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHF6161.S62 _bS58 2001
069			_a01487836
090			_aHF 6161 .S62 S58 2001
090			_aHF 6161 .S62 S58 2001
100	1		_aSivulka, Juliann. _975626
245	1	0	_aStronger than dirt : _ba cultural history of advertising personal hygiene in America, 1875-1940 / _cJuliann Sivulka.
260			_aAmherst, N.Y. : _bHumanity Books, _c2001.
300			_a369 p. : _bill. ; 23 cm.
504			_aIncludes bibliographical references (p. 343-355) and index.
505	0		_aA Culture of Cleanliness -- Soap as an Artifact of Culture -- Definitions: Myths, Icons, Stereotypes, Heroes, Rituals, and Formula -- Cleanliness, Not Always a Virtue -- One Thousand Years without a Bath -- New Gentility in the New World -- Nineteenth-Century America -- The Commercial Soap Trade -- Rise of the Mass Market, 1875 to 1900 -- The New Culture of Consumption -- From Domestic to Municipal Housekeeper -- From Outhouse to In-House -- Soap Trade and the Era of the National Market -- Advertising and Mass Production -- The First National Advertisers -- Brightening the "Dark Corners of the Earth" -- Soap, Sex, and Science, 1900 to 1920 -- The Great Unwashed -- The Modern Bathroom -- The Soap Trade and Mass Selling -- Advertising and the New Science of Psychology -- Three Campaigns in the Making -- Soap Goes to War -- Shrines of Cleanliness, 1920 to 1940 -- The Liberation of the Bathroom -- The Importance of Knowing the Customer -- Three Formulas in the Making, 1920s -- Advertising Gets Entertaining, 1930s -- Soap, Sex, and Society, 1920 to 1940 -- Women Compose the Selling Prose -- Beauty Types -- The Cleanliness Institute, 1927 to 1932 -- Soap Operas and Soap -- White Soap and Black Consumer Culture -- African Americans and Personal Care Enterprise -- The Politics of Appearance -- Beauty Types, Stereotypes, and Countertypes -- The White Trade in Black Beauty -- Sexualizing the Sell -- Advertising and the Consumer Culture -- New Shrines of Cleanliness.
650		0	_aAdvertising _xSoap _zUnited States _xHistory. _975627
650		0	_aAdvertising _xSocial aspects _zUnited States. _975628
852			_9p28.00 _y06-21-2003
907			_a13936 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b06-21-03 _cm _da _e- _feng _gnyu _h0
905			_aJuliann Sivulka is assistant professor at the College of Journalism and Mass Communications at the University of South Carolina
935			_a05%5F2003 - QUOTE
945			_g0 _i638478 _j0 _laudmc _nCopy Type:01 - Books _o- _p102.90 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10195804 _z08-06-10
999			_c13936 _d13936