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007 | ta | ||
008 | 050915s2002 nyua 001 0 eng | ||
010 | _a 2001056206 | ||
020 |
_a0071380396 : _c16.95 |
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_aDLC _cDLC _dDLC |
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_aHF5825 _b.U83 2002 |
069 | _a04442656 | ||
090 | _aHF 5825 .U83 2002 | ||
090 | _aHF 5825 .U83 2002 | ||
100 | 1 |
_aUsborne, Nick. _974952 |
|
245 | 1 | 0 |
_aNet words : _bcreating high-impact online copy / _cNick Usborne. |
260 |
_aNew York : _bMcGraw-Hill, _cc2002. |
||
300 |
_axvi, 256 p. : _bill. ; _c22 cm. |
||
500 | _aIncludes index. | ||
520 | 0 | _aA guide to creating copy that connects with customers--and makes the sale | |
520 | 8 | 0 | _aAdvertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. |
520 | 8 | 0 | _a"Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales. |
650 | 0 |
_aAdvertising copy. _974953 |
|
650 | 0 |
_aBroadcast advertising. _974954 |
|
650 | 0 |
_aElectronic commerce. _974955 |
|
852 |
_9p16.95 _y02-05-2003 |
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_a13710 _b08-12-10 _c08-06-10 |
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