000			02149cam a22003974a 4500
001			ocm00006206
005			20240430143957.0
007			ta
008			050915s2002 nyua 001 0 eng
010			_a 2001056206
020			_a0071380396 : _c16.95
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5825 _b.U83 2002
069			_a04442656
090			_aHF 5825 .U83 2002
090			_aHF 5825 .U83 2002
100	1		_aUsborne, Nick. _974952
245	1	0	_aNet words : _bcreating high-impact online copy / _cNick Usborne.
260			_aNew York : _bMcGraw-Hill, _cc2002.
300			_axvi, 256 p. : _bill. ; _c22 cm.
500			_aIncludes index.
520		0	_aA guide to creating copy that connects with customers--and makes the sale
520	8	0	_aAdvertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.
520	8	0	_a"Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
650		0	_aAdvertising copy. _974953
650		0	_aBroadcast advertising. _974954
650		0	_aElectronic commerce. _974955
852			_9p16.95 _y02-05-2003
907			_a13710 _b08-12-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b02-05-03 _cm _da _e- _feng _gnyu _h0
935			_aPR10348%5FGEN6
945			_g0 _i634717 _j0 _laudmc _nCopy Type:01 - Books _o- _p62.29 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10193029 _z08-06-10
999			_c13710 _d13710