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| 001 | ocm12494748 | ||
| 005 | 20240430143957.0 | ||
| 007 | ta | ||
| 008 | 030112s2002 maua b 001 0 eng | ||
| 010 | _a 2001044566 | ||
| 020 | _a0071123253 (International ed.) | ||
| 050 | 0 | 0 |
_aHF5415 _b.C6944 2002 |
| 090 | _aHF 5415 .C6944 2002 | ||
| 100 | 1 |
_aCravens, David W. _9206 |
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| 245 | 1 | 0 |
_aStrategic marketing management cases / _cDavid W. Cravens, Charles W. Lamb, Victoria L. Crittenden. |
| 250 | _a7th ed. International ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axvi, 685 p. : _bill. ; _c26 cm. + _e1 computer disc (4 3/4 in.) |
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| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _974904 |
|
| 500 | _aTitle on CD-ROM: Excel Spreadsheets for use with Strategic Marketing Management Cases. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 538 | _aSystem requirements for accompanying computer disc: IBM® PC, or 100% compatible with a Pentium®/90 MHz processor, 16MB of RAM, Microsoft® Windows®95 or higher, and Microsoft® Exel 97 or higher. | ||
| 650 | 0 |
_aMarketing _xCase studies. _974905 |
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| 700 | 1 |
_aLamb, Charles W. _918137 |
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| 700 | 1 |
_aCrittenden, Victoria Lynn. _946159 |
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_9p0.00 _y01-12-2003 |
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