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| 008 | 050915|||||||||||||||||||||||||||||eng|u | ||
| 020 | _a0071169415 (pbk.) | ||
| 090 | _aHF 5415.135 .C72 2000 | ||
| 100 | 1 |
_aCraven, David W. _9796 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c2000. |
||
| 300 |
_axvi, 752 p. : _bill. ; _c25 cm. |
||
| 440 | 0 |
_aIrwin/McGraw-Hill series in marketing _970154 |
|
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. _973417 |
|
| 650 | 0 |
_aMarketing _xManagement. _973418 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _973419 |
|
| 852 | _y10-08-2001 | ||
| 907 |
_a13259 _b08-06-10 _c08-06-10 |
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| 942 |
_cBOOK _00 |
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| 998 |
_aaudmc _b10-08-01 _cm _da _e- _feng _gxxu _h0 |
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| 945 |
_g0 _i40158 _j0 _laudmc _nCopy Type:01 - Books _o- _p0.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10187546 _z08-06-10 |
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| 999 |
_c13259 _d13259 |
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