| 000 | 01511nam a22003255 4500 | ||
|---|---|---|---|
| 001 | bk0003554413 | ||
| 005 | 20240430143939.0 | ||
| 007 | ta | ||
| 008 | 050915s2000 xx eng d | ||
| 020 |
_a0072124490 : _c29.99 |
||
| 040 | _aBaker & Taylor | ||
| 069 | _a09927159 | ||
| 090 | _aHF 6161 .B4 M66 2000 | ||
| 100 | 1 |
_aMoon, Michael. _918236 |
|
| 245 | 1 | 0 |
_aFirebrands : _bbuilding brand loyalty in the Internet age / _cMichael Moon with Doug Millison. |
| 260 |
_aBerkeley, Calif. : _bOsborne/McGraw-Hill, _c2000. |
||
| 300 |
_axviii, 318 p. : _bill. ; _c24 cm. |
||
| 520 | 0 | _a"Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations. | |
| 650 | 0 |
_aBrand choice. _972813 |
|
| 650 | 0 |
_aInternet marketing. _972814 |
|
| 650 | 0 |
_aWeb site development. _972815 |
|
| 700 | 1 |
_aMillison, Doug. _972816 |
|
| 852 |
_9p29.99 _y08-27-2001 |
||
| 907 |
_a13092 _b08-06-10 _c08-06-10 |
||
| 942 |
_cBOOK _00 |
||
| 998 |
_aaudmc _b08-27-01 _cm _da _e- _feng _gxx _h0 |
||
| 935 | _a2ND BK OR 2000-2001 | ||
| 945 |
_g0 _i620260 _j0 _laudmc _nCopy Type:01 - Books _o- _p110.21 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10185513 _z08-06-10 |
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| 999 |
_c13092 _d13092 |
||