000			02063pam a22003614a 4500
001			99037987
005			20240430143934.0
008			050915s2000 nyua b 001 0 eng
010			_a 99037987
020			_a0471354880 : _c29.95
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5821 _b.A55 2000
069			_a01272308
090			_aHF 5821 .A55 2000
090			_aHF 5821 .A55 2000
100	1		_aAnholt, Simon. _972245
245	1	0	_aAnother one bites the grass : _bmaking sense of international advertising / _cSimon Anholt.
260			_aNew York : _bJohn Wiley, _cc2000.
300			_ax, 325 p. : _bill. ; _c24 cm.
440		0	_aAdweek book _972246
504			_aIncludes bibliographical references (p. 309-313) and index.
520		0	_aAnother One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." --Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." --Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." --Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO
650		0	_aAdvertising. _972247
650		0	_aAdvertising _vCross-cultural studies. _972248
852			_9p29.95 _y12-09-2000
907			_a12930 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b12-09-00 _cm _da _e- _feng _gnyu _h0
935			_a1ST ORDER 2000-2001
945			_g0 _i616680 _j0 _laudmc _nCopy Type:01 - Books _o- _p110.07 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10183589 _z08-06-10
999			_c12930 _d12930