000 | 01876cam a22003495 4500 | ||
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001 | bk0003887284 | ||
005 | 20240430143930.0 | ||
007 | ta | ||
008 | 050915s2002 xx eng d | ||
020 |
_a0826457673 (pbk.) : _c24.95 |
||
040 | _aBaker & Taylor | ||
069 | _a08408474 | ||
090 | _aHF 5828.4 .N454 2002 | ||
090 |
_aHF5828.4 _b.N454 2002 |
||
100 | 1 |
_aNeidle, Andrea. _971852 |
|
245 | 1 | 0 |
_aHow to get into advertising : _ba guide to careers in advertising, media and marketing communications / _cAndrea Neidle. |
250 | _a2nd ed. | ||
260 |
_aLondon : _bContinuum, _c2002. |
||
300 |
_a224 p. ; _c24 cm. |
||
500 | _aPrevious ed.: London: Cassell, 2000. | ||
504 | _aIncludes bibliographical references (p. [216]-220) and index. | ||
505 | 0 | _aGetting in -- The business of advertising -- Account management -- Account planning -- The creative team - copywriting and art direction -- Advertising media - planning and buying -- New media -- Marketing communications - direct marketing, public relations, sales promotion (the marketing mix) -- Creative services -- Selling yourself - how to get the job you want -- Graduate training and interviews -- The right course for you -- Ask the students -- The value of work experience -- Getting their foot in the door. | |
650 | 0 |
_aAdvertising _xVocational guidance. _971853 |
|
852 |
_9p24.95 _y09-14-2002 |
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907 |
_a12812 _b08-06-10 _c08-06-10 |
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942 |
_cBOOK _01 |
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998 |
_aaudmc _b09-14-02 _cm _da _e- _feng _gxx _h0 |
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905 | _aAndrea Neidle MA is a Senior Lecturer at West Herts College. Previously she worked for twenty years as a copywriter | ||
935 | _aPO10327-GENZ | ||
945 |
_g0 _i633172 _j0 _laudmc _nCopy Type:01 - Books _o- _p91.69 _q- _r- _s- _t1 _u1 _v2 _w1 _x0 _yi10182044 _z08-06-10 |
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999 |
_c12812 _d12812 |