000			01876cam a22003495 4500
001			bk0003887284
005			20240430143930.0
007			ta
008			050915s2002 xx eng d
020			_a0826457673 (pbk.) : _c24.95
040			_aBaker & Taylor
069			_a08408474
090			_aHF 5828.4 .N454 2002
090			_aHF5828.4 _b.N454 2002
100	1		_aNeidle, Andrea. _971852
245	1	0	_aHow to get into advertising : _ba guide to careers in advertising, media and marketing communications / _cAndrea Neidle.
250			_a2nd ed.
260			_aLondon : _bContinuum, _c2002.
300			_a224 p. ; _c24 cm.
500			_aPrevious ed.: London: Cassell, 2000.
504			_aIncludes bibliographical references (p. [216]-220) and index.
505	0		_aGetting in -- The business of advertising -- Account management -- Account planning -- The creative team - copywriting and art direction -- Advertising media - planning and buying -- New media -- Marketing communications - direct marketing, public relations, sales promotion (the marketing mix) -- Creative services -- Selling yourself - how to get the job you want -- Graduate training and interviews -- The right course for you -- Ask the students -- The value of work experience -- Getting their foot in the door.
650		0	_aAdvertising _xVocational guidance. _971853
852			_9p24.95 _y09-14-2002
907			_a12812 _b08-06-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b09-14-02 _cm _da _e- _feng _gxx _h0
905			_aAndrea Neidle MA is a Senior Lecturer at West Herts College. Previously she worked for twenty years as a copywriter
935			_aPO10327-GENZ
945			_g0 _i633172 _j0 _laudmc _nCopy Type:01 - Books _o- _p91.69 _q- _r- _s- _t1 _u1 _v2 _w1 _x0 _yi10182044 _z08-06-10
999			_c12812 _d12812