000			01794cam a22003734a 4500
001			99059679
005			20240430143925.0
007			ta
008			050915s2000 nyua 001 0 eng
010			_a 99059679
020			_a0071351825 : _c39.95
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.126 _b.H843 2000
069			_a09725458
090			_aHF 5415.126 .H843 2000
090			_aHF 5415.126 .H843 2000
100	1		_aHughes, Arthur Middleton. _971291
245	1	0	_aStrategic database marketing : _bthe masterplan for starting and managing a profitable, customer-based marketing program / _cArthur Middleton Hughes.
246	3		_aStrategic data base marketing
250			_a2nd ed.
260			_aNew York : _bMcGraw-Hill, _cc2000.
300			_aviii, 439 p. : _bill. ; _c24 cm.
500			_aIncludes index.
520		0	_a"Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the Second Edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources including the Internet, loyalty programs, customer-specific marketing, and more.
650		0	_aDatabase marketing _xPlanning. _971292
852			_9p39.95 _y07-10-2002
907			_a12644 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b07-10-02 _cm _da _e- _feng _gnyu _h0
935			_aPO10327-GEN2
945			_g0 _i628511 _j0 _laudmc _nCopy Type:01 - Books _o- _p146.82 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi1017994x _z08-06-10
999			_c12644 _d12644