000			01756nam a2200337 a 4500
001			ocm00000072
005			20240430143923.0
008			050915s2000 maua 000 0 eng d
020			_a1564966801 : _c19.99
040			_aNjBwBT _cNjBwBT
050	1	4	_aHD59.2 _b.E54 2000
069			_a09501184
090			_aHD 59.2 .E54 2000
090			_aHD 59.2 .E54 2000
100	1		_aEnglish, Marc. _971105
245	1	0	_aDesigning identity : _bgraphic design as a business strategy / _cMarc English.
260			_aGloucester, Mass. : _bRockport Publishers, _cc2000.
300			_a144 p. : _bill. (some col.) ; _c24 cm.
520		0	_aProfiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.
650	0	0	_aCorporate image _vCase studies. _971106
650	0	0	_aLogos (Symbols) _971107
650	0	0	_aGraphic design (Typography) _971108
650	0	0	_aAdvertising. _971109
852			_9p19.99 _y04-03-2002
907			_a12586 _b08-06-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b04-03-02 _cm _da _e- _feng _gmau _h0
935			_a122001%5FGEN
945			_g0 _i626002 _j0 _laudmc _nCopy Type:01 - Books _o- _p73.46 _q- _r- _s- _t1 _u1 _v1 _w1 _x0 _yi10179197 _z08-06-10
999			_c12586 _d12586