000			04109nam a2200325u 4500
001
005			20240430143921.0
007			ta
008			050916|uuuu nyua 001|0 eng d
020			_a0471291986 (cloth : alk. paper)
050		4	_aZ246 _b.M43 1998
090			_aZ 246 .M43 1998
100	1		_aMeggs, Philip B. _970877
245	1	2	_aA history of graphic design / _cPhilip B. Meggs.
246	3	3	_aMegg's history of graphic design
250			_a3rd ed.
260			_aNew York : _bJohn Wiley, _c1998.
300			_axiv, 510 p. : _bill. (some col.) ; _c28 cm.
500			_aIncludes bibliographical references (p. 476-490) and index.
520		0	_aCritical acclaim for previous editions of A History of Graphic Design "I expect it to become a foundation and keystone of serious study . . . it is a fortress work." -Communication Arts "[It] traces the role of the designer as a messenger of culture." -STA Journal "Now . . . a hefty, yet concise, documentation of the entire field exists." -Print "It is a noble and formidable undertaking." -he Artist's Magazine "An excellent and invaluable work." -Library Journal "This is a reference work that reads like a novel. It's comprehensive, authoritative, graphic, and exciting." -U&lc: The Journal of Typographics "[This book] establishes graphic design as a profession. Bravo!" -Design Issues "A significant attempt at a comprehensive history of graphic design . . . it will be an eye-opener not only for general readers, but for designers who have been unaware of their legacy." -The New York Times "Mr. Meggs enthusiastically conveys these excitements to us, from the invention of photography and 'popular graphics of the Victorian era' through the Arts and Crafts movement, Art Nouveau, the Secession, the isms . . . to the Modern Movement. . . . More importantly, he shows us the joins as well as the parts."-rinting World After a decade of research by the author, the first edition of A History of Graphic Design was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Now, after fifteen years of development in graphic design, this expanded and updated Third Edition includes hundreds of full-color images and new material in many areas, including alphabets, Japanese and Dutch graphics,and the computer revolution which has impacted all aspects of contemporary design and communications. With its approximately 1,200 illustrations, lucid text, and interpretive captions, the book reveals a saga of creative innovators, breakthrough technologies, and important design innovations. Graphic design is a vital component of each culture and period in human history, and in this account, an extraordinary panorama of people and events unfolds, including: * The Invention of Writing and Alphabets* Medieval Manuscript Books* The Origins of Printing and Typography* Renaissance Graphic Design* The Arts and Crafts Movement* Victorian and Art Nouveau Graphics* Modern Art and Its Impact on Design* Visual Identity and Conceptual Images* Postmodern Design* The Computer Graphics Revolution A History of Graphic Design is recognized as a seminal work; this Third Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. It is required reading for professionals, students, and everyone who works with or loves the world of graphic design. This comprehensive reference tool is an invaluable visual survey that you will turn to again and again.
650		0	_aGraphic design (Typography) _xHistory. _970878
650		0	_aBook design _xHistory. _970879
650		0	_aPrinting _xHistory. _970880
852			_y03-29-2003
852			_9p0.00 _y08-10-2009
907			_a12519 _b07-03-13 _c08-06-10
942			_cBOOK _05
998			_aaudmc _b03-29-03 _cm _da _e- _feng _gnyu _h2
945			_g0 _i48052 _j0 _laudmc _nCopy Type:01 - Books _o- _p0.00 _q- _r- _s- _t1 _u5 _v0 _w5 _x0 _yi10178338 _z08-06-10
999			_c12519 _d12519