000 01733ctm a22004095 4500
001 bk0003335388
003 AE-DuAU
005 20241127164206.0
007 ta
008 050915s2000 xx eng d
020 _a1564965643 (pbk.) :
_c40.00
040 _aBaker & Taylor
069 _a04312805
090 _aHF 6146 .I58 F67 2000
100 1 _aForbes, Thom.
_970803
245 1 0 _aWebworks :
_badvertising /
_cThom Forbes.
260 _bRockport Publishers,
_c2000.
_aGloucester :
300 _a191 p. :
_bchiefly col. ill. ;
_c28 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 0 _aWebworks.
_970804
500 _aIncludes bibliographical references and index.
520 0 _aFrom fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.
650 0 _aInternet advertising.
_970805
650 0 _aInternet marketing.
_970806
650 0 _aWeb sites
_xDesign.
_970807
650 0 _aGraphic design (Typography)
_xComputer network resources.
_970808
650 0 _aAdvertising
_xBrand name products
_xComputer network resources.
_970809
852 _9p40.00
_y07-21-2001
907 _a12500
_b08-06-10
_c08-06-10
942 _cBOOK
_00
998 _aaudmc
_b07-21-01
_cm
_da
_e-
_feng
_gxx
_h0
935 _aLAST BOOK ORDER
945 _g0
_i624635
_j0
_laudmc
_nCopy Type:01 - Books
_o-
_p147.00
_q-
_r-
_s-
_t1
_u0
_v0
_w0
_x0
_yi10178090
_z08-06-10
999 _c12500
_d12500