| 000 | 01473nam a22003255 4500 | ||
|---|---|---|---|
| 001 | bk 03229738 | ||
| 005 | 20240430143911.0 | ||
| 008 | 050915s1999 xx eng d | ||
| 020 |
_a1564963802 : _c29.99 |
||
| 040 | _aBaker & Taylor | ||
| 069 | _a01272308 | ||
| 090 | _aNC 1002 .S5 1999 | ||
| 100 | 1 |
_aSherr, Leslie H. _97839 |
|
| 245 | 1 | 0 |
_aDesign for response : _bcreative direct marketing that works / _cLeslie H. Sherr & David J. Katz. |
| 246 | 3 | 0 | _aCreative direct marketing that works. |
| 260 |
_aGloucester, Mass. : _bRockport, _c1999. |
||
| 300 |
_a141 p. : _bcol. ill. ; _c29 cm. |
||
| 520 | 0 | _aThis book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples. | |
| 650 | 0 |
_aPrinting. _969767 |
|
| 650 | 0 |
_aAdvertising, Direct-mail. _969768 |
|
| 650 | 0 |
_aGraphic arts. _969769 |
|
| 700 | 1 |
_aKatz, David J. _969770 |
|
| 852 |
_9p29.99 _y12-09-2000 |
||
| 907 |
_a12203 _b08-06-10 _c08-06-10 |
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| 942 |
_cBOOK _00 |
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| 998 |
_aaudmc _b12-09-00 _cm _da _e- _feng _gxx _h0 |
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| 935 | _a1ST ORDER 2000-2001 | ||
| 945 |
_g0 _i617084 _j0 _laudmc _nCopy Type:01 - Books _o- _p110.21 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10174515 _z08-06-10 |
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| 999 |
_c12203 _d12203 |
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