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008			050915s1999 nyu 001 0 eng
010			_a 98031552
020			_a0812930428 : _c25.00
040			_aDLC _cDLC _dDLC
050	0	0	_aPN1992.6 _b.W68 1999
069			_a09987148
090			_aPN 1992.6 .W68 1999
090			_aPN 1992.6 .W68 1999
100	1		_aWolf, Michael J. _968399
245	1	4	_aThe entertainment economy : _bhow mega-media forces are transforming our lives / _cMichael J. Wolf.
250			_a1st ed.
260			_aNew York : _bTimes Books, _cc1999.
300			_axxi, 314 p. ; _c25 cm.
500			_aIncludes index.
505	0		_aYou Are Now Entering the Entertainment Zone -- Hedonomics: The Fun-Focused Consumer -- The E-Factor: There's No Business Without Show Business -- The Battle for Your Attention -- Mogul Kombat: The Struggle for World Domination -- Breakout: The Genesis of a Phenomenon -- "Enteractivity": The Internet and Reality -- Brand Empires -- And Now, a Word from Our Sponsors -- The View from Tomorrow.
520			_aEvery so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital, the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.
520	8		_aIn The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses, just like entertainment businesses, have to turn to content for the competitive edge. As adviser to companies such as MTV, Paramount, Hearst, NBC, Universal, Turner Broadcasting, Bertelsmann, and the NBA, Wolf is known by industry insiders as the moguls' secret weapon.
520	8		_aIn clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful businessperson will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Steven Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the twenty-first century are truly "There's no business without show business." Written with equal degrees of business and pop-culture savvy, The Entertainment Economy is a book for everyone.
650		0	_aTelevision broadcasting _xSocial aspects. _968400
650		0	_aMotion pictures _xSocial aspects. _968401
650		0	_aLeisure industry. _968402
650		0	_aPopular culture. _968403
852			_9p25.00 _y10-06-1999
907			_a11791 _b08-06-10 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b10-06-99 _cm _da _e- _feng _gnyu _h4
905			_aMichael J. Wolf is the leading consultant to the world's top media and entertainment companies. He is the founder and senior partner of the Media and Entertainment Group at Booz-Allen & Hamilton, the largest and most influential consulting practice for these industries. His team of more than two hundred consultants are based in New York, Los Angeles, London, Paris, Tokyo, Munich, Shanghai, and Sao Paulo. A graduate of Columbia University, Mr. Wolf lives in New York City. He can be reached at his e-mail address: wolf@entertainmenteconomy.com.
935			_aNEXT YEARS BOO
945			_g0 _i609057 _j0 _laudmc _nCopy Type:01 - Books _o- _p91.88 _q- _r- _s- _t1 _u1 _v3 _w1 _x0 _yi1016926x _z08-06-10
999			_c11791 _d11791