000			01850cam a2200325 a 4500
001			97004855
003			DLC
005			20240430143844.0
008			050915s1997 caua b 001 0 eng
010			_a 97004855
020			_a0761910026 (pbk.) : _c19.95
040			_aDLC _cDLC _dDLC
050	0	0	_aP96.A83 _bM39 1997
069			_a09482454
090			_aP 96 .A83 M39 1997
100	1		_aMcQuail, Denis. _966886
245	1	0	_aAudience analysis / _cDenis McQuail.
260			_aThousand Oaks, Calif. : _bSage Publications, _cc1997.
300			_ax, 166 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 151-161) and index.
520		0	_aDenis McQuail provides a coherent and succinct account of the concept of " media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view " from the audience" as well as the view " from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m
650		0	_aMass media _xAudiences. _966887
852			_9p19.95 _y12-13-1998
907			_a11317 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b12-13-98 _cm _da _e- _feng _gcau _h0
935			_a08/05/98
945			_g0 _i602946 _j0 _laudmc _nCopy Type:01 - Books _o- _p73.32 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10163281 _z08-06-10
999			_c11317 _d11317