000			02621cam a2200349 a 4500
001			94043010
003			AE-DuAU
005			20241127163952.0
008			050916s1995 ilua b 001 0 eng
010			_a 94043010
020			_a0226063070 (alk. paper)
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aNC998.5.A1 _bB63 1995
090			_aNC 998.5 .A1 B63 1995
100	1		_aBogart, Michele Helene, _d1952- _914282
245	1	0	_aArtists, advertising, and the borders of art / _cMichele H. Bogart.
260			_aChicago : _bUniversity of Chicago Press, _c1995.
300			_axv, 427 p. : _bill. ; _c25 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (p. 303-408) and index.
520		0	_aIn the first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters. She maps out the border between art and commerce and expands our picture of artistic culture and practice in the twentieth century with unexpected pairings of Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc. From the turn of the century through the 1950s, the explosive growth of popular magazines and the national advertising that supported them offered artists new sources of income and new opportunities for reaching huge audiences. Bogart shows how this change in the marketplace forced a rethinking of the purpose of artistic practice. She examines how Howard Pyle, Charles Dana Gibson, Norman Rockwell, and other illustrators understood their identities. She looks at billboard production; at the growing schism between art posters and billboard advertisements; at the new roles of the art director; at the emergence of photography as the dominant advertising medium; and at the success of painters in producing fine art for advertising during the 1930s and 1940s.
650		0	_aCommercial art _zUnited States. _966849
852			_9p19.95 _y12-13-1998
852			_9p19.95 _y03-11-1999
907			_a11308 _b04-12-11 _c08-06-10
942			_cBOOK _01
998			_aaudmc _b12-13-98 _cm _da _e- _feng _gilu _h0
945			_g0 _i605212 _j0 _laudmc _nCopy Type:01 - Books _o- _p73.32 _q- _r- _s- _t1 _u1 _v1 _w1 _x0 _yi10163141 _z08-06-10
999			_c11308 _d11308