Includes bibliographical references (p. 401-403) and index.

Part 1 Marketing and finance interface issues for marketing strategy, analysis and decisions -- Part II Cost implications and cost characteristics affecting marketing strategy decisions -- Part III Financial structure and performance characteristics.

This book explores the way in which marketing decisions can affect the financial performance of a company and the implications for management particularly in the context of the New Economy business models. It illustrates the interface between finance and marketing and how strategic marketing decisions can have important implications for sales volume, profitability, return on investment and other indices of performance. Topics include business planning in the New Economy, Marketing and finance -- roles and relationships, measuring value created for shareholders, working capital management, managing fixed asset base, managing cash flows, capital structure decisions, investment appraisal, managing a business portfolio, and performance planning and control.