Includes index.

Trust Trends: A transparent Age, Online Relationships, and a Breakdown in Corporate Values -- More Than a Nice-Sounding Word: The Bottom-Line Benefits -- The Damage Done: Post-Enron Possibilities -- Fix It Before It Breaks -- If You Can't Do It, Please Say So -- The Human Touch -- Humility: Developing a Nonarrogant Attitude -- Speed, Truth, and Other Good Ways to Respond to Bad Times -- Tough Trust Decisions -- The Media: How to Develop Relationships That Build Trust -- Great Acts of Trust -- Acts of Distrust -- The Ten Commandments of Organizational Trust.

Filled with provocative ideas about why many companies overlook trust issues, "Trust or Consequences" brings the subject to center stage--where it must remain if companies are to regain stakeholder loyalty and competitive advantage.