TY  - BOOK
AU  - Perloff,Richard M.
TI  - The dynamics of persuasion
SN  - 0805813772 (pbk.) :
AV  - BF637.P4 P39 1993
PY  - 1993///
CY  - Hillsdale, N.J.
PB  - L. Erlbaum
KW  - Persuasion (Psychology)
KW  - Mass media
KW  - Psychological aspects
KW  - Attitude change
N1  - Includes bibliographical references (p. 355-394) and indexes
ER  -