TY  - BOOK
AU  - Watson,James
TI  - Media communication: an introduction to theory and process 
SN  - 0312212011 (pbk.) :
AV  - P90 .W29 1998
PY  - 1998///
CY  - New York
PB  - St. Martin's Press
KW  - Mass media
N1  - Includes bibliographical references (p. 282-297) and index
N2  - Media expert James Watson offers a much-needed introduction to studying the media. Watson provides clear coverage of the key concepts and ideas that are central to media studies, exploring important debates in the discipline, theories, and research evidence available
ER  -