TY  - BOOK
AU  - Heller,Steven
AU  - Fili,Louise
TI  - French modern: art deco graphic design 
SN  - 0811807517 (pbk.) :
AV  - NC998.6.F7 H45 1997
PY  - 1997///
CY  - San Francisco
PB  - Chronicle Books
KW  - Commercial art
KW  - France
KW  - History
KW  - 20th century
KW  - Decoration and ornament
KW  - Art deco
KW  - Graphic arts
N1  - Includes bibliographical references (p. 132)
N2  - This strikingly designed volume presents French Modern commercial graphic design in all its glory. Every aspect of French life in the lively and turbulent decades of the '20s and '30s is displayed in this rich compendium of highly stylized design concepts, including magazines, posters, brochures, and retail packages. From exhibition affiches proclaiming the dawn of a new cultural era and symbolic advertisements celebrating the marriage of man and machine to seductive perfume packages and exquisitely chic cocktail paraphernalia, this stunning survey offers a wealth of original artifacts - some never before seen in the United States - making it an essential reference for industrial designers, graphic artists, and anyone with an interest in the history of fine design and advertising
ER  -