TY  - BOOK
AU  - Merton,Robert King
AU  - Lowenthal,Marjorie Fiske
AU  - Kendall,Patricia L.
TI  - The focused interview: a manual of problems and procedures 
SN  - 0029209854
AV  - H61.28 .M47 1990
PY  - 1990///
CY  - New York
PB  - The Free Press
KW  - Focused group interviewing
KW  - Marketing research
N1  - Includes bibliographical references (p. 187-194) and index
N2  - Here is the classic work that laid the groundwork for focus-group research. This new edition features a new preface by Merton and an introduction updating developments in the field
ER  -