TY  - BOOK
AU  - Byers,Thomas H.
AU  - Dorf,Richard C.
AU  - Nelson,Andrew J.
TI  - Technology ventures: from idea to enterprise 
SN  - 9781260085082 (paperback)
AV  - T58.5 .B94 2019
PY  - 2019///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Information technology
KW  - Entrepreneurship
KW  - New business enterprises
N1  - Includes bibliographical references and index; Part I -- Venture Opportunity and Strategy --; The Role and Promise of Entrepreneurship --;  Opportunities --;  Vision and the Business Model --; Competitive Strategy --;  Innovation Strategies --; Part II -- Concept Development and Venture Formation --;  The Business Story and Plan --; Risk and Return --; Creativity and Product Development --; Marketing and Sales --;  Types of Ventures --; Part III -- Intellectual Property, Organizations, and Operations --;  Intellectual Property --; The New Enterprise Organization --;  Acquiring and Organizing Resources --;  Management of Operations --; Acquisitions and Global Expansion --; Part IV -- Financing and Leading the Enterprise --; Profit and Harvest --; The Financial Plan --; Sources of Capital --; Deal Presentations and Negotiations --; Leading Ventures to Success
ER  -