TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 9781266873492 (paperback)
AV  - P90 .B284 2024 
PY  - 2024///
CY  - New York
PB  - McGraw Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Include Glossary; Includes bibliographical references and index
N2  - "Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--
ER  -