TY  - BOOK
AU  - Gladwell,Malcolm
TI  - What the dog saw: and other adventure stories 
SN  - 9781846142949 (paperback)
AV  - PN4874.G398A25 2009 
PY  - 2009///
CY  - Camberwell, Vic.
PB  - Allen Lane
KW  - Popular culture
KW  - United States
KW  - Social values
KW  - cct
KW  - fast
N1  - Originally published: New York : Little, Brown, 2009; "These essays were originally published in the New Yorker"--Title page verso
N2  - Brings together, for the first time, the best of Gladwell's writing from "The""New Yorker" in the past decade, including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil, the king of the American kitchen; and the secrets of Cesar Millan, the "dog whisperer." Gladwell also explores intelligence tests, ethnic profiling and "hindsight bias," and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate
ER  -