TY  - BOOK
AU  - Kung,Lucy
TI  - Strategic management in the media: theory and practice 
SN  - 9781529773699 (paperback)
AV  - P96.M34K86 2024 
PY  - 2024///
CY  - London
PB  - SAGE
KW  - Mass media
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -