TY  - BOOK
AU  - Martin,Dennis G.
AU  - Coons,Robert D.
TI  - Media flight plan 7: a strategic approach to media planning theory & practice 
SN  - 9780615988283 (paperback)
AV  - HF5826.5 .M37 2015
PY  - 2015///
CY  - Provo, Utah
PB  - Deer Creek Publishing
KW  - Advertising layout and typography
KW  - Advertising media planning
N1  - Section I:  Media Flight Plan --; Section II: Media Flight Plan Exercises --; Section III: Media Flight Plan Case Studies
ER  -