TY  - BOOK
AU  - Shermer,Michael
TI  - The mind of the market: how biology and psychology shape our economic lives 
SN  - 9780805089165 (pbk.)
AV  - HB 74.P8 S46 2009 
U1  - 330.01/9 22
PY  - 2009///
CY  - New York
PB  - Henry Holt and Co.
KW  - Economics
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Includes bibliographical references (p. [263]-293) and index; The great leap forward -- Our folk economics -- Bottom up capitalism -- Of pandas, products, and people -- Minding our money -- The retirement of homo economicus -- The value of virtue -- Why money can't buy you happiness -- Trust with credit verification -- The science of good rules -- Don't be evil -- Free to choose
UR  - http://www.loc.gov/catdir/enhancements/fy0838/2008032782-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0838/2008032782-d.html
UR  - http://www.loc.gov/catdir/toc/ecip0824/2008032782.html
ER  -