TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
TI  - Marketing: the core 
SN  - 9781264832903 (paperback)
AV  - HF5415. K452 2011 
PY  - 2022///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - "Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--Provided by the publisher
ER  -