TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 1260570991
AV  - HF 5823 .B387 2021
PY  - 2021///]
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
KW  - Ventes
KW  - Promotion
KW  - Communication en marketing
KW  - fast
N1  - Includes bibliographical references and index
ER  -