TY  - BOOK
AU  - Liedtka,Jeanne
AU  - Ogilvie,Tim
TI  - Designing for growth: a design thinking tool kit for managers 
SN  - 9780231158381
AV  - HD 53 .L543 2011
PY  - 2011///]
CY  - New York
PB  - Columbia Business School Publishing
KW  - Creative ability in business
KW  - Organizational change
KW  - Success in business
KW  - Creativity Thinking
KW  - Organizational Innovation
KW  - Cr�eativit�e dans les affaires
KW  - Changement organisationnel
KW  - Succ�es dans les affaires
KW  - fast
KW  - Kreatives Denken
KW  - gnd
KW  - Unternehmen
KW  - swd
N1  - Includes bibliographical references (pages 218-223); The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization
N2  - Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business:?design thinking,? or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk
ER  -