TY  - BOOK
AU  - Unger,Gerard
TI  - Theory of type design
SN  - 9789462084407
AV  - Z 250 .U48 2018
PY  - 2018///]
CY  - Rotterdam
PB  - Nai010
KW  - Type and type-founding
KW  - Graphic design (Typography)
KW  - Printing
KW  - Specimens
KW  - Type designers
KW  - Arts graphiques
KW  - 06.22 design of the printed book
KW  - bcl
KW  - Technology
KW  - eflch
KW  - fast
KW  - ukslc
N1  - Includes bibliographical references (pages 211-217) and index; Prologue --; The nature of type design --; Type and language --; History --; Norms --; Convention --; Exemplary designs and themes --; Technology, economy, pragmatism, and formalization --; Strokes and parts --; Structure, pattern, texture --; Consistency and coherence --; Rhythm and space --; Optical adjustments --; Fitting --; Ideas of interference --; Italic --; Large and small: to be seen, to be read --; Typography --; Expression --; Time, place, personality --; Legibility --; Ergonomics --; Classifications --; Evaluation --; Epilogue: Personal preferences
N2  - "Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today's digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume's extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world."--Publisher description
ER  -