TY  - BOOK
AU  - Osterwalder,Alexander
AU  - Pigneur,Yves
AU  - Clark,Tim
TI  - Business model generation: a handbook for visionaries, game changers, and challengers 
T2  - Strategyzer series
SN  - 9780470901038
AV  - HD 30.28 .O77 2010eb
PY  - 2010///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Business planning
KW  - New business enterprises
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS
KW  - Strategic Planning
KW  - bisacsh
KW  - Gestion d'entreprises
KW  - eclas
KW  - Innovations
KW  - Business and Management
KW  - eflch
KW  - fast
KW  - sears
KW  - Innovations management
KW  - swd
KW  - Electronic books
N1  - Includes bibliographical references (page 276); Seven Faces of Business Model Innovation --; Table of Contents --; Canvas --; The Business Model Canvas --; Definition of a Business Model --; The 9 Building Blocks --; The Business Model Canvas Template --; Patterns --; Un-Bundling Business Models --; The Long Tail --; Multi-Sided Platforms --; FREE as a Business Model --; Open Business Models --; Design --; Customer Insights --; Ideation --; Visual Thinking --; Prototyping --; Storytelling --; Scenarios --; Strategy --; Business Model Environment --; Evaluating Business Models --; Business Model Perspective on Blue Ocean Strategy --; Managing Multiple Business Models --; Process --; Business Model Design Process --; Outlook --; Afterword --; References; Seven Faces of Business Model Innovation -- Canvas. Definition of a business model ; The 9 building blocks ; The business model canvas -- Patterns. Unbundling business models ; The long tail ; Multi-sided platforms ; FREE as a business model ; Open business models -- Design. Customer insights ; Ideation ; Visual thinking ; Prototyping ; Storytelling ; Scenarios -- Strategy. Business model environment ; Evaluating business models ; Business model perspective on blue ocean strategy ; Managing multiple business models -- Process. Business model design process -- Outlook. Outlook -- Afterword. Where did this book come from?; Electronic reproduction
N2  - Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models; "Co-created by 470 'Business Model Canvas' practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to 'the business model generation!'"--Resource description page
UR  - https://ebookcentral.proquest.com/lib/audubai/detail.action?docID=581476
ER  -