TY  - BOOK
AU  - Eisend,Martin
AU  - Kuss,Alfred
TI  - Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations 
SN  - 9783030107932
AV  - HF 5415.2 .E3713 2019
PY  - 2019///]
CY  - Cham, Switzerland
PB  - Springer
KW  - Marketing research
KW  - Methodology
N1  - Adaptation from the German language edition: Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre by Martin Eisend and Alfred Kuss; Includes bibliographical references and index
ER  -