TY  - BOOK
AU  - Polger,Mark Aaron
TI  - Library marketing basics
SN  - 9781442239630
AV  - Z 716.3 .P65 2019
U1  - 021.7 23
PY  - 2019///]
CY  - Lanham
PB  - Rowman & Littlefield
KW  - Libraries
KW  - Marketing
N1  - Includes bibliographical references and index; What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library
ER  -