TY  - BOOK
AU  - Sichol,Lowey Bundy
TI  - From an idea to Nike: how marketing made Nike a global success 
T2  - From an idea to ...
SN  - 9781328453631
AV  - HD 9992 .U54 N5566 2019
PY  - 2019///
CY  - Boston
PB  - Houghton Mifflin Harcourt
KW  - Nike (Firm)
KW  - History
KW  - Juvenile literature
KW  - Sporting goods industry
KW  - United States
KW  - Footwear industry
KW  - Athletic shoes
KW  - Sports
KW  - Marketing
N1  - Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today
ER  -