TY  - BOOK
AU  - Mytton,Graham
AU  - Diem,Peter
AU  - Dam,Piet Hein van
TI  - Media audience research: a guide for professionals 
AV  - P91.3 .M98 2016
PY  - 2016///
CY  - Thousand Oaks, California
PB  - SAGE Publications, Incorporated
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Electronic books
N1  - Revision of author's Handbook on radio and television audience research; Includes bibliographical references and index; Electronic reproduction
UR  - https://ezproxy.aud.edu/login?url=https://ebookcentral.proquest.com/lib/audubai/detail.action?docID=4440204
ER  -