TY  - BOOK
AU  - Lowe,Gregory Ferrell
AU  - Brown,Charles
TI  - Managing media firms and industries: what's so special about media management? 
T2  - Media Business and Innovation
AV  - P96.M34 .M363 2016
PY  - 2016///
CY  - Cham, Switzerland
PB  - Springer
KW  - Mass media
KW  - Management
KW  - Electronic books
N1  - Includes bibliographical references at the end of each chapters; Electronic reproduction
UR  - https://ezproxy.aud.edu/login?url=https://ebookcentral.proquest.com/lib/audubai/detail.action?docID=4087181
ER  -