TY  - BOOK
AU  - Young,Miles
ED  - Ogilvy & Mather.
TI  - Ogilvy on advertising in the digital age
SN  - 9781635571462
AV  - HF6146.I58 Y68 2018
PY  - 2018///
CY  - New York
PB  - Bloomsbury
KW  - Ogilvy, David,
KW  - Internet advertising
KW  - Advertising
KW  - History
N1  - "First published in Great Britain by Goodman 2017"--Title page verso; Includes bibliographical references (pages 274-277) and index; Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets
ER  -