TY  - BOOK
AU  - Hampshire,Mark
AU  - Stephenson,Keith
TI  - Packaging: design successful packaging for specific customer groups 
T2  - DemoGraphics
SN  - 9782940361717
AV  - TS 195.4 .S74 2007
PY  - 2007///
CY  - Mies, Switzerland, Hove
PB  - RotoVision
KW  - Packaging
KW  - Design
KW  - Case studies
KW  - Designers
KW  - Interviews
KW  - fast
N1  - Includes index
N2  - Through a selection of diverse examples, the authors examine how packaging is designed to appeal to specific socio-economic groups. With case studies and interviews with designers and brand owners, the reader is presented with explanations as to how specific marketing choices evolve
ER  -