TY  - BOOK
AU  - Farney,Tabatha
ED  - American Library Association,
TI  - Google Analytics and Google Tag Manager
T2  - Library technology reports,
SN  - 9780838959763
AV  - ZA 4235 .F36 2016
PY  - 2016///
CY  - Chicago
PB  - ALA TechSource
KW  - Google Analytics
KW  - Online information services
KW  - Measurement
KW  - Libraries
KW  - Information technology
KW  - Information retrieval
KW  - Technological innovations
KW  - Internet searching
KW  - Statistical services
N1  - Includes bibliographical references; Getting the best Google Analytics data for your library -- Using Google Tag Manager in your library -- Improving Google Analytics for journal search and link resolver tools -- Customizing Google Analytics for the library catalog or discovery service -- Optimizing Google Analytics for Libguides -- Implementing Google Analytics for a consortial digital repository -- Measuring the success of your social media presence with Google Analytics
ER  -