TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Hooi,Den Huan
TI  - Marketing for competitiveness: Asia to the world! in the age of digital consumers 
SN  - 9789813201965
AV  - HF 5415.12 .A78 K68 2017
PY  - 2017///]
CY  - Singapore
PB  - World Scientific
KW  - Marketing
KW  - Asia
KW  - Internet marketing
N1  - Includes bibliographical references
ER  -