TY  - BOOK
AU  - Shaw,Paul
TI  - Helvetica and the New York City subway system: the true (maybe) story 
SN  - 9780262015486
AV  - Z 250.5 .H45 S53 2011
PY  - 2011///
CY  - Cambridge, Mass.
PB  - MIT Press
KW  - Helvetica type
KW  - New York (State)
KW  - New York
KW  - Subways
KW  - Signs and signboards
KW  - Lettering
N1  - Includes bibliographical references; Introduction -- The labyrinth -- Bringing order out of chaos -- Transportation signage systems in the 1960s -- The New York City Transit Authority and Unimark International -- The myth of the Helvetica juggernaut -- Standard, Helvetica, and the New York City subway system -- The fate of the Unimark system -- Helvetica infiltrates the New York City subway system -- Helvetica triumphant : the subway system today -- Chronology
ER  -