TY  - BOOK
AU  - Küng,Lucy
TI  - Strategic management in the media: theory to practice 
SN  - 9781473929494
AV  - P 96 .M34 K86 2017
PY  - 2017///
CY  - London
PB  - SAGE
KW  - Mass media
KW  - Management
KW  - Strategic planning
KW  - fast
N1  - Includes bibliographical references and index
ER  -