TY  - BOOK
AU  - Laurel,Brenda
TI  - Utopian entrepreneur
T2  - Mediawork
SN  - 9780262621533
AV  - HB615 .L29 2001
PY  - 2001///
CY  - Cambridge, Mass., London
PB  - MIT Press
KW  - Laurel, Brenda.
KW  - Purple Moon Media (Firm)
KW  - History
KW  - Interval Research Corporation
KW  - Entrepreneurship
KW  - United States
KW  - Corporations
KW  - Moral and ethical aspects
KW  - Social responsibility of business
KW  - Children's software
KW  - Computer software industry
KW  - Businesswomen
KW  - Biography
N2  - A heady hybrid of critical thinking, personal narrative, and economic analysis, Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles--games, multimedia, virtual reality, and dot-coms--Brenda Laurel is known for injecting humanistic values into computer-based media.Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research Corporation and as the founder of the pioneering girls' software company Purple Moon

ER  -