TY  - BOOK
AU  - Bierut,Michael
AU  - Helfand,Jessica
AU  - Heller,Steven
AU  - Poynor,Rick
TI  - Looking closer
SN  - 1581150229
AV  - NC 997 .L633 1999
PY  - 1999///
CY  - New York
PB  - Allworth Press
KW  - Commercial art
KW  - Graphic arts
KW  - fast
N1  - Includes index; Includes bibliographical references and index; Destruction of syntax-- imagination without strings-- words-in-freedom / F.T. Marinetti -- Program of the first working group of constructivists / Alexander Rodchenko and Varvara Stepanova -- New king of printing calls for new design / W.A. Dwiggins -- With twenty-five soldiers of lead I have conquered the world / Francis Meynell -- The new typography ; Typophoto / Laszlo Moholy-Nagy -- Our book / El Lissitzky -- What is new typography? / Walter Dexel -- I am type / Frederic W. Goudy -- Printing of today / Aldous Huxley -- The philosophy of modernism in typography / Douglas C. McMurtrie -- Outline of the art of advertising manifesto / Fortunato Depero -- New life in print / Jan Tschichold -- What pleases the modern man / Alexey Brodovitch -- What makes a magazine "modern"? / M.F. Agha -- The crystal goblet or printing should be invisible / Beatrice Warde -- Towards a universal type / Herbert Bayer -- Advertising art in the United States / Earnest Elmo Calkins -- Visual expression / Ashley Havinden -- Harsh words / T.M. Cleland -- A technique for dealing with artists / W.A. Dwiggings -- Art in industry / Water P. Paepcke -- Integration, the new discipline in design / Gyorgy Kepes -- What is a designer? / Alvin Lustig -- The designer and the client / Misha Black -- Tradition: cliché, prison or basis of growth? / Herbert Spencer -- Type is to read / William Golden -- What is new in American typography? / Herb Lubalin -- The new typography's expanding future / Ladislav Sutnar -- Visual environment of advertising / William Golden -- The typography of order / Emil Ruder -- Advertisement: ad vivum or ad hominem? / Paul and Ann Rand -- Concrete poetry / dom Sylvester Houedard -- Sometimes I play things I never heard myself / William Bernbach -- First things first / Ken Garland -- The responsibilities of the design profession / Herbert Spencer -- Education for visual design ; Visual/verbal rhetoric / Gui Bonsiepe -- Decline of the visual / Marshall McLuhan -- Typography is a grid / Anthony Froshaug -- Trademark design / Jay Doblin -- Here are some things we must do / Ken Garland -- Visual pop / George Melly -- Posters: advertisement, art, political artifact, commodity / Susan Sontag -- How can one make Swiss typography? / Wolfgang Weingart -- Some aspects of design from the perspective of a woman designer / Sheila Levrant de Bretteville -- Good design is good business / Thomas J. Watson, Jr. -- Edugraphology-- the myths of design and the design of myths / Victor Papanek -- This typeface is changing your life / Leslie Savan -- Lay in-- lay out / Piet Schreuders -- The age of plunder / Jon Savage -- Call for criticism / Massimo Vignelli
N2  - "In manifestos, broadsides, articles, and conference papers, designers and design observers grapple with the critical issues of Modernism, commercialism, aesthetics, feminism, traditionalism versus progressivism, and social responsibility. These vibrant and seminal works build a framework through which to understand the growth of a visual practice that helped to define the look of everyday communication and life."--Jacket
ER  -